Nick Baker has an estimated net worth of $20 million (£12m) as of 2015, according to Sunday Times. The South coast-based tech entrepreneur has £9m of holdings in firms including JDI Backup and JDI Investments. His business partner is Chris Phillips. Per Sunday Times he has other assets. Baker serves as the Chief Marketing Officer (CMO) of JDI Backup Ltd. He is in charge of JDI Backup’s relationships with partners, affiliates networks and running its in-house marketing campaigns.